Driven by customer demand for better traffic and order reporting, iCentrix adds Advanced Traffic Analysis utilities to ICE™.

Typical traffic analysis tools do a great job of analyzing web logs from web sites with static content. They can report traffic patterns, hits and visits. However, most business require much more detailed analysis of their data, especially as it relates to sales, or more importantly missed sales opportunities.

Tools that are not integrated into your sales process do not understand the concept of an order or a promotion or product category, and therefore can not tell you the most important information you want to know.

• What promotions are most popular?
• What categories are being browsed?
• What products are placed in shopping carts and not purchased?
• Where do sessions start and end?
• How do promotions relate to sales?
• How many repeat customers do you really have?

"Questions that can only be answered by tools that understand how you sell."