Salem, NH., February 3, 2003 - iCentrix Corp. announced today the launch of Hersheys Food Corporations newest site, HERSHEY’S Happiness at www.hersheyshappiness.com. The site is an extension of the recent HERSHEY bar advertising campaign, which features chocolate lovers expressing their happiness associated with a HERSHEY bar. With the HERSHEY'S Happiness Web site, chocolate lovers can now share their happiness with others.

iCentrix had received this project through its partner Tribal DDB in early January. The task was to build a promotional marketing site that helps people identify and relate with the Hershey brand and promotes the overall association of the Hershey brand name with fun times and wholesome goodness. Along with Tribal DDB focusing on the content and design of the site and iCentrix focusing on the backend functionality this mission was completed in approximately 3 weeks.

Built using the ICE Content Management system the administration framework for HersheyHappiness.com provides for easy, non-technical ways to update nearly all aspects of the site, giving administrators a user friendly interface to add new content, change site layout and over all keep the site fresh, lively and up to date. Some of the main features include: Interactive Polls, Sweepstake Entry, Multi Choice Quizzes, Remote Administration and Dynamic Content Management.

About iCentrix

Founded in September 1999, iCentrix builds web-based business processes and custom web-applications that allow clients to organize, access and manage information over the internet. iCentrix solutions are constructed using an enabling system that speeds the development process from several months to weeks. Companies they have helped are quite diverse and include applications developers, health care consultants and solution providers, environmental service companies, eCommerce and eBusinesses. For more information, please contact iCentrix at 603-893-3922 or info@icentrix.com.