Cambridge, Mass. July 26, 1999 -- iCentrix Inc., a provider of highly customized, affordable e-commerce solutions, today announced that Discount Booksite, LLC chose iCentrix to build its first e-commerce site. Launched today, Kaboombooks.com, is an online bookstore specializing in academic books from literary and university presses. It offers customers a wide selection of academic literature at 60% off publishers' list prices through a user-friendly site that organizes the merchandise by general subject matter and specific topic.
"We were impressed with the clean, easy-to-use e-commerce service, Storefronts@Fleet, that iCentrix built for Fleet Bank," said Bob Palmer, president, Resource Marketing and part owner of Discount Booksite, LLC. "Other solutions providers couldn’t tell us how much it would cost us to build the site, but iCentrix told us the cost outright, and it was surprisingly affordable. iCentrix also stood out because they concentrated solely on how to build the best solution for our needs instead of trying to establish a partnership that would accommodate them."
iCentrix's ability to customize its customers' e-commerce Web sites enables Kaboombooks.com to divide organize its extensive selection of academic literature for quick, easy location. The three main categories, Academic & Scholarly, Business Books, and General Interest are divided into approximately 50 or 60 sub-categories. For example, the Academic & Scholarly section lists books on Philosophy, Eastern Religions, and Literary Criticism. Business Books include titles on Sales and Marketing, Management, and Finance, and General Interest books include a wide variety of subjects from Natural Healing to Contemporary Literature. Customers don’t have to waste time searching the entire site extensively for their desired selections; they can go directly to what they want, or simply browse the bookstore leisurely if they would rather prefer.
"Customization was a necessity for Kaboombooks.com," continued Palmer. "Our extensive selection of literary topics demands that our site be easy to navigate so that customers can easily find what they are looking for. Once customers find their books, iCentrix’s order management capabilities enable us to process orders and ship products in 24 hours, which is a real competitive advantage for us."
Vendor-Agnostic Payment Processing Solutions
For Kaboombooks.com’s payment processing services, iCentrix partnered with CyberSource. CyberSource provides mission critical reliability and a suite of merchant controlled, real-time eCommerce services, including payment processing. iCentrix’s solutions are vendor-agnostic solutions, ensuring ensure a truly non-proprietary environment for merchants in which pieces of the solution can be replaced with new technology as business requirements change over time. For example, iCentrix has partnered with other industry-leading EC vendors including OrderTrust, Netscape and Oracle. iCentrix also supports payment processing for a variety of methods including ClearCommerce, CyberCash, CardServices and CyberSource. For Kaboombooks.com’s payment processing services, iCentrix partnered with CyberSource.
About Resource Marketing
Resource Marketing was formed in 1996 to produce catalogs for the distribution and sale of marketing books. It currently produces a series of catalogs that promote academic, scholarly, and professional books as well as general trade, fiction and non-fiction books in conjunction with Follett College Stores, The Chronicle for Higher Education, and The New England Booksellers Association. Kaboombooks.com is operated by Discount Booksites, LLC, which is owned in part by Resource Marketing. Resource Marketing is located in Westport, CT.
About iCentrix
Founded in September 1999, iCentrix builds web-based business processes and custom web-applications that allow clients to organize, access and manage information over the internet. iCentrix solutions are constructed using an enabling system that speeds the development process from several months to weeks. Companies they have helped are quite diverse and include applications developers, health care consultants and solution providers, environmental service companies, eCommerce and eBusinesses.
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Editor's Note: For more information please visit the iCentrix Web site at http://www.icentrix.com or by calling 603-893-3922.
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