HersheyHappiness.com is a promotional marketing site that helps people identify and relate with the Hershey brand and promotes the over all association of the Hershey brand name with fun times and wholesome goodness.

The site features interactive polls that ask for user feedback on a variety of issues as well as quizzes and sweepstakes. Additional highlights include special promotions, screensavers, TV ads and recipes.

Built using the ICE Content Management system the administration framework for HersheyHappiness.com provides for easy, non-technical ways to update nearly all aspects of the site, giving administrators a user friendly interface to add new content, change site layout and over all keep the site fresh, lively and up to date.