HersheySwoops.com introduces the new Swoops product line recently released by Hershey. This small yet lively site features fun animated content, interesting polls and nutritional information.

Built using the ICE Content Management system, Hersheyswoops.com is actually an "add-on" site to Hersheyhappiness.com and utilizes many of the same system components.

This approach of "adding" sites to an existing framework yields tremendous savings in terms of system engineering, infrastructure and development costs, while drastically increasing quality and reducing time to market.