MyTeam.com, the leading online center for amateur sports and the world's first Internet site dedicated to serving the needs of the sports family and the entire amateur sports community, chose iCentrix to create their business critical web store. MyTeam.com wanted an eMarketPlace, which would allow them to leverage themselves through a network of key commerce partners. With the iCentrix Empower platform, companies are able to keep their customer on their site even though the customer may be making purchases from many distributors.

To MyTeam.com, protecting their brand by having complete control of the customer was everything. They would not accept an affiliate model, which requires the customer to be linked somewhere else to place an order. The point is, why spend all the time and resources for building a site and then send your customers off to an Amazon.com to purchase a book.

iCentrix offered a commerce enabling technology that brings high value suppliers to a web community that has the same target market. By joining these complimentary companies together on one site they are able to offer their targeted consumer much more than a stand-alone site; more products and services and more reasons to revisit their site. The customer can buy what they want when they want. The supplier can bring the product to the customer versus bringing the customer to the product.

To find out more, please write to info@iCentrix.com

www.myteam.com