Partnering with the New York office of Tribal DDB and The Corbett Healthcare Group of Chicago, Ill, iCentrix today announced the launch of RA.com, a new web site for rheumatoid arthritis (RA) patients. This web site is one of the first sites to focus exclusively on RA and is specifically designed around the needs of patients and their caregivers.

The web site provides straightforward, unbiased information about RA, featuring the latest news and developments on what is happening with the disease. The site also serves as a robust source of information on RA, including articles explaining what the disease is, how it works, and current treatments available. RA.com also provides tips and information for managing the disease, such as an online catalog with links to a wide-range of products to make living with RA easier.

In partnership with the New York office of Tribal DDB, a wholly owned subsidiary of the DDB Worldwide Communications Group, Inc., iCentrix provides key enabling technology and technical services in delivery and support of interactive media projects. iCentrix Integrated Component Environment (ICE™) is implemented as the underlying technical framework in development and delivery of interactive media projects and serves as the basis for future scalability and growth.

"We chose iCentrix not only because of their content management system features, but also because of their proven ability to deliver a quality product on time and in budget." – Bob Palmer, General Manager, Tribal DDB New York

"You can’t say enough about the value of a well engineered development process. From day one we felt comfortable that we’d meet our dates and through a serious of evolving steps, complete with customer review and feedback, we were done early and without any of the proverbial midnight oil burning on the last night to get the project launched and perhaps most importantly we were done without any quality issues. We needed a full blown content management system here, complete with backend flexibility to change content, articles, products, layouts and graphics. We needed a user interaction system to support uniquely designed HTML pages and needed to support a multitude of browsers. We got it all!" "Working with Tribal has been a real pleasure. We first discussed the overall approach, bounced around different template ideas and came up with a rough idea of a layout. This made it easy for us to do our part." – Alex Suyer, VP iCentrix Corp

"Tribal compliments our capabilities perfectly, where we know exactly how to make a system do something, they know what that something needs to be. Tribal has fantastic creative talent and it shows, in this case for example, they took bare bones concepts and came up with what I believe to be a great looking and functional site that delivers the message and makes a statement. It’s real thrill to see something like this start with just about nothing and in a matter of weeks become a great public resource."

iCentrix enabling technology (ICE™) was developed to implement e-Business Management Systems (EBMS). This environment has been reused to implement a wide range of disparate web-based information systems including e-Business operation, B2B collaboration catalog and promotion management, claims and payment processing, customer service and fulfillment support.

About Tribal DDB

Tribal DDB is a top ten international digital marketing agency, with a strong reputation for strategic thinking and excellent creative work. Tribal DDB has offices in 23 countries across Europe, North America Canada and Australasia. Each Tribal DDB digital agency is based within the local DDB advertising office to ensure seamless integration. Tribal DDB offers online media planning and buying, advertising development, website development and production, consumer planning and design.

About iCentrix