Partnering with the New York office of Tribal DDB and The Corbett Healthcare Group of Chicago, Ill, iCentrix today announced the launch of "HUMIRA.COM-Caregiver" and "HUMIRA.COM-Patient", two new web sites for rheumatoid arthritis (RA) professionals and patients. These new web sites are specifically designed around the individual needs of professionals such as doctors, nurses and other caregivers, as well as the patients, their caregivers and the consumers of RA related materials and products.

"HUMIRA.COM-Caregiver" and "HUMIRA.COM-Patient" are the second and the third web sites in a trilogy of informational web sites on rheumatoid arthritis released by Abbott Laboratories in support of their new drug release.

In partnership with the New York office of Tribal DDB, a wholly owned subsidiary of the DDB Worldwide Communications Group, Inc., iCentrix provides key enabling technology and technical services in delivery and support of interactive media projects. The ICE Content Management system is implemented as the underlying technical framework for development and delivery of web site content and serves as the basis for future scalability and growth.

"We chose iCentrix not only because of their content management system features, but also because of their proven ability to deliver a quality product on time and in budget." – Bob Palmer, General Manager, Tribal DDB New York

iCentrix enabling technology (ICE™) was developed to efficiently implement mission critical e-Business Systems and has been successfully deployed in a wide range of disparate web-based information systems including real-time business systems, content management solutions, interactive business reporting, collaboration tools, customer service applications, warehouse management and fulfillment support.

About Tribal DDB

Tribal DDB is a top ten international digital marketing agency, with a strong reputation for strategic thinking and excellent creative work. Tribal DDB has offices in 23 countries across Europe, North America Canada and Australasia. Each Tribal DDB digital agency is based within the local DDB advertising office to ensure seamless integration. Tribal DDB offers online media planning and buying, advertising development, website development and production, consumer planning and design.

About iCentrix