RA.com is built, in partnership with Tribal DDB New York, using the ICE™ Content Management system and is customized to meet the special needs of both site viewers and site administrators.

Site viewers are greeted with a functional yet elegant user interface, skillfully designed by Tribal's creative team and made functional by iCentrix.

The administration framework provides for easy, non-technical ways to update nearly all aspects of the site, giving administrators a user friendly interface to add new content, change site layout and over all keep the site fresh, lively and up to date.

Main Features

• User Registration and Personalization
• Central Content Management
• User account management
• Approval and Publishing
• News feeds and updates
• Remote Administration
• Scalable data model
• Add on sites