Using the ICE™ approach involves configuring the environment rather than developing from scratch. Presentation macros, attributes, business rules, and meta data are set up to implement a particular system versus writing code.

The implementation process involves installing the system and creating an initial working model over the period of a few days. The working model provides a real example, helping the client to better visualize the requirements. An iterative development process is used, based on additional requirements and feedback on the working model.

The system includes a branded, dynamic web site with advanced merchandising features, management of payment transactions, order management, customer service, interactive reporting, and integration to numerous other systems including back office administration.

A wide range of business models, product sets, and brand types were developed using this approach. The experience with these clients proves the capability to create a reusable architecture supporting a wide range of disparate systems. The scope of the systems includes support for business operations in the areas of

• Data Presentation
• User Accounts Access Control
• Business Operations & Workflow
• Interactive Reports
• Customer Service
• eCommerce
• Site Administration

"Using the ICE™ approach involves configuring the environment rather than developing from scratch."