The Dannon Company, Inc., sells and produces six million cups of yogurt a day in almost 100 flavors, styles and sizes. The top-selling brand of yogurt worldwide, Dannon® is sold under the names Dannon and Danone.

LightnFit.com is a new web site designed specifically to promote Dannon's Light 'n Fit product line. This site features insightful content, brand information, various interactive tools that are informative and entertaining, including online calcium calculator, personal "commit to be fit" contract, body mass index indicator, on-line personal journal and goal tracker.

This site also feature an instant win "Under the Cap" promotion, where users collect codes found on Dannon products and enter those code on the web site to instantly see if they are a winner of first, second or grand prizes

Built as an "add-on" to Dannon.com this site takes advantage the existing web framework yielding great savings in system engineering, infrastructure and development costs, while drastically increasing quality and reducing time to market.

This system is custom configured using the ICE Content Management System and provides web based content management and administration. Administrators have the ability to update information and dynamically preview their changes in real time. Once finalized, site content is published to static HTML pages.