"HUMIRA.COM-Professional" is the second web site in a trilogy of informational web sites on Rheumatoid Arthritis released by "Abbott Laboratories.

"HUMIRA.COM-Professional" is designed for the medical community professional users such as doctors, nurses, clinicians and others who seek the latest in-depth information of Humira.

Built, in partnership with Tribal DDB New York, using the ICE Content Management System the administration framework for HUMIRA.COM provides for easy, non-technical ways to update nearly all aspects of the site, giving administrators a user friendly interface to add new content, change site layout and over all keep the site fresh, lively and up to date.

Content updates, site administration, system maintenance and performance all meet or exceed the strict security and reliability requirements of the Medial Regulatory Review and Approval Process. All content is reviewed and approved via an independent review before becoming available for general distribution.

Main Features

• User Registration and Personalization
• Central Content Management
• User account management
• Approval and Publishing
• News feeds and updates
• Remote Administration
• Scalable data model
• Add on sites